Chief Operations Officer, Beyond Business Management, Boston, MA, May 2015 to Present

As Chief Operating Officer at Beyond Business Management, I lead the strategic and operational direction of a growing and diverse portfolio. I focus on building strong teams, improving performance, and driving sustainable growth across all our companies.

For 11 years, I have had the opportunity to contribute to the organization’s success and evolution. That includes my time as CEO of Certified Homecare Consulting, where I helped entrepreneurs across the country launch and grow healthcare businesses.

At Beyond Business Management, we work to support patients, clients, and healthcare professionals through smart, hands-on leadership. Our goal is to help every agency we support not just succeed, but raise the bar in their industry.

Our Companies Include:

Always a Step Beyond (Andover, MA and Newtown, PA)

A licensed, CHAP-accredited national home health franchise delivering care from complex clinical services to routine visits.

Greater Boston Home Health Care (Boston, MA)

A Medicare-certified home health agency focused on maintaining patient independence with high-quality care.

Beyond Independent Living (Methuen, MA and Boston, MA)

Provides Adult Foster Care and 24-hour supervised living for individuals with physical, mental, or emotional limitations.

Certified Homecare Consulting (Manchester, NH and Boston, MA)

A national consulting firm helping people start and grow home care, hospice, and other healthcare service businesses. We provide custom services and guarantee licensure in every state.

Certified Billing Consulting (Boston, MA)

A specialized firm that helps new healthcare businesses navigate complex billing, compliance, and regulatory issues.

Over the past decade, I have focused on building meaningful relationships, finding practical solutions, and helping each of our companies grow stronger. I care about results, but I care just as much about people. That mindset has helped me stay grounded while scaling operations, improving systems, and getting the best out of every team I work with.

• Achieved profitability across competitive markets, including successful turnarounds and startup launches
• Directed senior leadership and operational teams to define and execute strategic objectives
• Consolidated business operations by insourcing IT, billing, print production, software, and other previously outsourced services
• Developed and launched new products and national distribution channels
• Designed and implemented customized CRM systems tailored to industry-specific needs

Chief Executive Officer, Certified Homecare Consulting (Owned by Beyond Business Management), Boston, MA, July 2014 to July 2025

I joined Certified Homecare Consulting as Director of Business Development in 2014 and was promoted to CEO shortly after. In 2015, I helped launch Beyond Business Management to oversee the day-to-day operations of Certified Homecare Consulting and a growing portfolio of companies, where I continue to serve as COO.

As CEO, I have led our team in helping thousands of entrepreneurs across all fifty states start and grow successful home care, home health care, and hospice businesses. We provide hands-on support that includes guaranteed state licensure, customized policies and procedures, branding, credentialing, and lifetime consulting.

My focus has always been on delivering results, maintaining compliance in a highly regulated industry, and building a business that offers real value. I am proud of the team we have built and the impact we have had on helping others turn their business ideas into reality.

• Maintained a 100% CEO approval rating on Glassdoor as of May 2024
• Achieved a 4.8/5.0 Google review rating with over 120 verified reviews as of May 2024
• Led successful company-wide restructuring during an industry downturn
• Overhauled core business processes to improve efficiency and scalability
• Increased annual revenue from $1M to $7M despite five statewide moratoriums in three of the top five U.S. markets
• Expanded services into 157 new markets across 50 states
• Developed and launched customized consulting packages and new service lines
• Executed multi-channel marketing strategies across Google, Microsoft, print, and trade shows
• Built strategic partnerships with national franchise brands including Home Helpers, ComForCare, Executive Care, and Nizhoni Health Systems
• Forged alliances with leading industry providers in software, print media, training, and compliance—enhancing visibility, client success, and recurring revenue
• Designed, implemented, and managed the Salesforce CRM system to support sales, service, and operations

Director of Business Development, 21^st Century Healthcare Consultants, Bradenton, FL, March 2012 to May 2014

Led marketing, advertising, sales, and business development for a healthcare startup consulting firm focused on home care, home health care, and hospice agency formation. Worked directly with investors, healthcare professionals, entrepreneurs, and franchise systems to grow the company’s national footprint and market share.

Increased sales by over 300% in under two years through aggressive digital strategies, strategic partnerships, and relationship-driven selling. Developed and sold consulting packages ranging from $9,950 to $19,950, contributing to the company’s position as an industry leader.

• Led direct and B2B sales initiatives targeting investors, entrepreneurs, and healthcare professionals
• Developed and launched consulting packages and expanded service offerings to meet market demand
• Executed integrated marketing campaigns across Google Ads, Microsoft, print, and trade show channels
• Built strategic alliances with industry-leading businesses to enhance visibility, strengthen brand positioning, and boost sales and margins
• Facilitated recurring training sessions of 40–120 attendees on home care and home health marketing, held eight times annually
• Designed, implemented, and managed the Plan Plus CRM system to streamline sales and client management

Marketing Director, Raindrop Cisterns, Sarasota, FL, September 2011 to March 2012

Directed national business development for engineered rainwater harvesting projects and related product lines. Led strategic initiatives across branding, marketing, e-commerce, and distribution to expand market reach and drive growth.

• Developed and executed PR, branding, and integrated marketing campaigns
• Managed on-page and off-page SEO strategy and implementation
• Defined and implemented the business strategy and operating plan for a national e-commerce brand
• Built and managed drop ship and distribution networks to support product scalability
• Oversaw product development, placement, and purchasing to drive market adoption and sales

Marketing & Administrative Coordinator, Bord na Mona (formerly owned and operated by the Republic of Ireland, now Anua), Greensboro, NC, January 2006 to March 2010                                                                                                                                                                   

Managed all marketing and administrative functions for the U.S. sector of Bord na Móna, Ireland’s largest energy and environmental solutions provider. The company specializes in large and small scale engineered systems for wastewater treatment, rainwater harvesting, and VOC odor control.

• Developed and managed the annual marketing budget and strategic plan
• Led print and digital advertising campaigns across 20+ national publications
• Planned and executed 80+ trade show exhibits annually to support national brand exposure
• Directed SEO strategy and online marketing initiatives to drive web traffic and lead generation
• Oversaw a national network of strategic partnerships to enhance market presence
• Managed a distribution network of 50+ distributors across the U.S.
• Supported the marketing efforts of six regional sales managers covering the U.S. and parts of Canada
• Designed, implemented, and administered the ACT CRM system to improve sales tracking and client engagement

Education & Certifications

Certified CHAP Sales Professional

Washington, D.C., 2023

Earners of the CHSP© demonstrate an understanding of industry innovations and related regulations, effectively demonstrate sales model, articulates a value proposition that inspires action, manages referral objections, and builds long lasting, value-based trust with referral sources.

Certified Google Partner Specializing in Search, Mobile, and Display

Boston, MA, 2018 

You can feel safe in the knowledge that your Google AdWords campaign will be managed by a trusted Google AdWords advertising expert who knows what they are doing and who has the experience, skills, and qualifications to back it up.

Leadership, Trainer, Coach & Speaker Certification

Orlando, FL, 2017

This certification involves intensive leadership development under the mentorship of John C. Maxwell and his team of leadership experts. As a certified leader, I apply these skills to inspire, engage, and elevate organizational leadership.

Suffolk County Community College

Brentwood, NY, 2000 – 2002

Marketing